3 Tips to Build Value on the Web
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1. Easy to find information about your business
Make sure you get your business information and services posted in as many places as possible. Make it easier for potential clients to find you and discover the benefits of becoming a client. In the past we've recommended ways to get on Google or you can make sure you're listed with the Yellowpages and Better Business Bureau. For example, in addition to providing a full featured business listing, Closing.com makes it easy to post rates for closing costs, which are usually difficult to find on the Web.
2. Provide Useful Information
Whether you're Twittering, blogging, or e-mail blasting, engage your customers on a regular basics with honest, useful information. For example, if you're a home inspector share home improvement tips in a quarterly newsletter. Your referral business will build just by staying in contact with past clients.
3. Keep Content Fresh
Most small businesses will sprint out the door to get their Web site created. After the initial enthusiam, their interest may wane and a once dynamic site will turn into a static online business card.
One way to show potential clients your "pulse" is to update the front page with news bits regarding your business frequently. Talk about business milestones or your involvement within the community. Besides the usual discounts and sales pitches, a new perspective on the value of your company and the people behind it may reel in those once on-the-fence clients.
Make sure you get your business information and services posted in as many places as possible. Make it easier for potential clients to find you and discover the benefits of becoming a client. In the past we've recommended ways to get on Google or you can make sure you're listed with the Yellowpages and Better Business Bureau. For example, in addition to providing a full featured business listing, Closing.com makes it easy to post rates for closing costs, which are usually difficult to find on the Web.
2. Provide Useful Information
Whether you're Twittering, blogging, or e-mail blasting, engage your customers on a regular basics with honest, useful information. For example, if you're a home inspector share home improvement tips in a quarterly newsletter. Your referral business will build just by staying in contact with past clients.
3. Keep Content Fresh
Most small businesses will sprint out the door to get their Web site created. After the initial enthusiam, their interest may wane and a once dynamic site will turn into a static online business card.
One way to show potential clients your "pulse" is to update the front page with news bits regarding your business frequently. Talk about business milestones or your involvement within the community. Besides the usual discounts and sales pitches, a new perspective on the value of your company and the people behind it may reel in those once on-the-fence clients.
