6 Smart Ways to Optimize Your Web Site

  • Your Web site is your online calling card. With millions of consumers and real estate professionals shopping online for real estate services, be sure that your site delivers the best possible first impression of your company.

    1. Keep the design simple. Don’t present the visual equivalent of Times Square on your home page.

    2. Keep the content lean. Don’t be too chatty. Create your site as if you are the customer.

    3. Keep the navigation clear. Make it easy for visitors to find what they are looking for.

    4. Offer a coupon. People who are just shopping around will remember you.

    5. Add a testimonial. If a customer tells you he’s satisfied, ask for permission to share the compliment!

    6. Display your phone number on every page (we recommend presenting it in the same place on each page on your site).

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